The tagline could be:- Brings out the cleanliness in you.

The tagline could be:- your independent you can make it on your own.

The tagline could be:- Brings out the pleasure in you.

This advert again promotes the dominate ideology that women are meant to do housework as referred to in this advert hence the women doing the shopping and being asked about the type of washing powder she uses. One reason being that a man is not asked about the type of powder which is used is obviously due to the fact that men would then in that time period have a clue what type or brand of powder is used.

This Coca Cola advert shows how there is a role reversal - as women are being portrayed to be more sophisticated and have a well paid job. Hence, the male figure is being shown as having a very petty job which is a builder. The women are seen to be given more responsibility than in other adverts.
http://www.youtube.com/watch?v=QHDfpNMLyys

This advert again shows how women are portrayed as being the sex object. The main idea of this flake advert is to portray how flake may make you feel when having eaten it.