The tagline could be:- Brings out the cleanliness in you.

The tagline could be:- your independent you can make it on your own.

The tagline could be:- Brings out the pleasure in you.

This advert again promotes the dominate ideology that women are meant to do housework as referred to in this advert hence the women doing the shopping and being asked about the type of washing powder she uses. One reason being that a man is not asked about the type of powder which is used is obviously due to the fact that men would then in that time period have a clue what type or brand of powder is used.

This Coca Cola advert shows how there is a role reversal - as women are being portrayed to be more sophisticated and have a well paid job. Hence, the male figure is being shown as having a very petty job which is a builder. The women are seen to be given more responsibility than in other adverts.
http://www.youtube.com/watch?v=QHDfpNMLyys

This advert again shows how women are portrayed as being the sex object. The main idea of this flake advert is to portray how flake may make you feel when having eaten it.

This advert portrays the women again to be the female sex object however in a more intellectual way. She is firstly seen as reading a book and travelling by train hence showing how independent women are now becoming. Throughout the advert the women is given a responsible role to look after the bar of chocolate hence this fits in with her typical expectations of being the carer and nurturer. At the end of the advert the female central protagonist plays the leading role where she pulls the man forward and leans in for a kiss.

This television advert is the maltesers advert showing the contradiction between male and female roles. From this advert it shows a patriarchal dominance because the man is upstaires dancing whilst the women is downstaires reading a magazine. Hence this could link back to both the glass cieling debate, this can be shown through the advert because the women is on the bottom and the man at the top, the glass cieling effect is where the women can't move up in within the workforce because there are a lot of stereotypes made against women how, women are unable to control a business and if they do make it to the top and their is failure within a business then the women gets blamed. Furthermore there us also the hyperdermic needle theory where the women is reading the magazine hence injecting her with ideas from the media.



At the end of the advert when she does manage to eat the maltesers it shows that women are equal in society - and whatever a man can do and women can also do. Throught this advert is can be inferred that women are now becoming more independent, unlike being the typical housewife staying at home cooking and cleaning.