This television advert is the maltesers advert showing the contradiction between male and female roles. From this advert it shows a patriarchal dominance because the man is upstaires dancing whilst the women is downstaires reading a magazine. Hence this could link back to both the glass cieling debate, this can be shown through the advert because the women is on the bottom and the man at the top, the glass cieling effect is where the women can't move up in within the workforce because there are a lot of stereotypes made against women how, women are unable to control a business and if they do make it to the top and their is failure within a business then the women gets blamed. Furthermore there us also the hyperdermic needle theory where the women is reading the magazine hence injecting her with ideas from the media.



At the end of the advert when she does manage to eat the maltesers it shows that women are equal in society - and whatever a man can do and women can also do. Throught this advert is can be inferred that women are now becoming more independent, unlike being the typical housewife staying at home cooking and cleaning.